Ginger Campbell, MD

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Bruce Hood Returns (BSP 88)

Bruce Hood, PhD

The Self Illusion: How the Social Brain Creates Identity by Bruce Hood is a fascinating look at how our brains create both our experience of the world and our sense of being a single, coherent self. As the word "illusion" in the title indicates, neither is exactly what it seems. When I interviewed Dr. Hood (for BSP 88) he explained that The Self Illusion is a broad introduction to this somewhat surprising idea. The  Self Illusion was written with a general audience in mind. For those already familiar with the topic he also puts a new emphasis on the role of development. All readers should come away with a new appreciation for the critical role social interactions play through out human life.

It was fun to talk with Dr. Hood again. I first interviewed him for Books and Ideas #34. At that time we discussed his first book, SuperSense: Why We Believe in the Unbelievable.

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